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Job ID: 198145

Assistant Director of Recruitment Communications, Marketing and Engagement
University at Buffalo, The State University of New York

Date Posted Oct. 31, 2022
Title Assistant Director of Recruitment Communications, Marketing and Engagement
University University at Buffalo, The State University of New York
Buffalo, NY, United States
Department SEAS Graduate Education
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Public Relations/Marketing

Position Summary

The School of Engineering and Applied Sciences (SEAS), Office of Graduate Education is welcoming applications for the Assistant Director of Recruitment Communications, Marketing and Engagement.

The primary function of this position is to provide direct support to the Assistant Dean for Graduate Education and Chief Enrollment Officer and academic department Chairs and Directors of Graduate Study in their efforts with graduate (domestic and international) recruitment, admissions and communication strategies to enhance yield. In addition, the position provide support of admissions processing during cyclical periods of high volume.
Expected tasks and activities includes, but are not limited to:
    • Recruitment: seek out, engage, and respond to inquiries from prospective graduate students in person, by email, phone, or other digital medium to personalize the admissions process.
    • Website and social media: Develop and implement a comprehensive social media recruitment strategy. Maintain and develop content for electronic communications (microsites, academic department websites, student profiles, admission/recruitment materials, Search Services such as: GRE; prospect cloud; GMATSEO, etc.) geared towards attracting mostly online students.
    • Marketing and Outreach: Develop strategic and targeted email marketing campaigns designed to increase engagement and relationship building for all students with an emphasis on non-traditional/online students.

Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.

About The University at Buffalo
The University at Buffalo (UB) #ubuffalo is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.

As an Equal Opportunity / Affirmative Action employer, the University at Buffalo will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin and veteran or disability status.

Minimum Qualifications

    • Bachelor’s Degree required and 2 years of experience working in higher education
    • Experience working with domestic and international college-bound students.
    • Excellent interpersonal, verbal and written communications skills.
    • Experience in a marketing and communications role with a focus on print and
    • digital strategies.
    • Demonstrated digital literacy and experience with content management systems.
    • Proven editorial planning, content creation and copy-editing skills.
    • Experience with customer relationship management tools.
    • Applicants must be currently authorized to work in the United States on a fulltime basis.

Preferred Qualifications

    • Master’s degree.
    • Experience with Creative design tools and platforms.
    • Experience in marketing and digital analytics.
    • Experience in recruitment and admissions in a college/university setting or community-based organization setting.

Please reference in your cover letter when
applying for or inquiring about this job announcement.

Contact Information

Please see the job description for contact details
pertaining to this university job announcement.


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