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Job ID: 183996

Executive Director Haas Digital (0404U), Haas School of Business 33711
University of California, Berkeley

Date Posted Apr. 18, 2022
Title Executive Director Haas Digital (0404U), Haas School of Business 33711
University University of California, Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Academic Affairs
    Administration - Academic Unit

Executive Director Haas Digital (0404U), Haas School of Business 33711

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all. Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.

For more information about the Haas School of Business visit:

The Executive Director of Haas Digital will manage the design, development, delivery, and technical support of a portfolio of face-to-face, online and blended academic courses and programs offered across a variety of disciplines and audiences at UC Berkeley's Haas School of Business. In this leadership role, s/he will manage a team that serves a demanding professional school audience comprised of 250 Faculty and 2300 students in six award winning degree programs (five of them granting masters or doctorate degrees). This individual will lead a high performance team that helps Faculty and Program Directors make distinctive, lasting and substantial improvements to their ability to engage Students, Alumni, and Lifelong Learners, and thereby build a great business school that attracts, develops, excites, and retains exceptional people.

The Executive Director will assemble and lead a team of instructional designers, instructional technologists, simulation developers, and project managers, as they consult and collaborate with Haas Faculty and Program Directors to design, develop and deliver our digitally enhanced curriculum. The Executive Director manages internal and outsourced teams to identify and support the digital pedagogical best practices required to effectively deliver learning outcomes. The Executive Director's leadership includes developing and managing a process that clearly articulates the goals, conceptualizes the innovative learning experiences, and delivers the digital pedagogy, including learning objectives, assessments, activity paths, content, and technology required to support Faculty delivery of highly engaging educational content to a unique higher education audience of experienced professionals seeking advanced (MBA or PhD) degrees, in an exceedingly competitive professional school environment.


Works with clients, administration, and/or other communications professionals to create, develop, and implement long and short term strategic digital communications plans and/or projects, including ensuring that the desired message is delivered to appropriate target and/or broad general audiences.
  • Leverage user-centered design practices to build and operate highly engaging collaborative, multimedia, and learning technologies across the school - establishing Haas as a global leader in the integration of technology into state-of-the-art learning and collaboration experiences.
  • Manage an Instructional Design team. Lead online initiatives that partner with Faculty, program staff, and other curriculum and instructional design experts to conceive effective and innovative professional school digital instructional experiences.
  • Actively seeks out knowledge of new and emerging learning technologies and develops strategies on how to effectively deploy those technologies across a number of courses or programs.

Selects, trains, manages, motivates, evaluates, and, as necessary, takes corrective action, with professional staff responsible for producing a variety of digital communication pieces; may also manage support staff.
  • Manage an Instructional Design team - develop and lead a first of its kind Digital Program that partners with Faculty, UC Berkeley's Digital Learning Services group, and instructional design experts to conceive effective and innovative professional school digital instructional experiences by:
  • Developing and promoting an effective, research-based digital pedagogy acros scourses, programs and academic departments; communicating a consistent set of principles and standards for digital instructional design; and providing thought leadership for innovative, leading-edge instructional experiences.
  • Defining core digital pedagogical strategy for/with clients, and communicating same to project-based build teams in order to manage implementation and ensure quality.
  • Producing course outcomes and clearly articulating course objectives, requirements and assessment criteria to ensure interactive learning components use clear, engaging interactive design, are structured for maximum reusability, support blueprints, and meet required depth of knowledge.
  • Building instructional design guidelines and making sure guidelines are understood, applied and executed consistently by staff, freelancers, partners, and vendors.
  • Representing Haas' instructional design and learning technology needs and perspectives through publications, participation in professional organizations and inter-institutional collaboration.
  • Serving as the key contact with campus an.d external vendors to establish and maintain strategic partnerships key to courseware delivery.

Lead Course Development Project Management - build and manage the organizational capacity to lead course development projects that ensure the timely and successful launch of extraordinarily high quality, adaptive, engaging learning experiences that achieve every objective of the initial design blueprint by:
  • Collaborating with Faculty to identify course and learner outcomes
  • Developing the course syllabus, schedule, and instructional design blueprint
  • Identifying and managing the major milestones of course production, including effective assignment of team roles & responsibilities
  • Validating course authentication and quality assuring final versions for readiness.

Validate Learning Objectives Assessment - guide the roll-out and evaluate the long term viability of courses by:
  • Assisting faculty in considering and implementing in-flight changes to existing courses.
  • Reviewing course analytics on a regular cycle to assess course design patterns as they play out over time and with diverse audiences to identify and recommend creative solutions for course improvements.

Attract talent
  • Organize, develop, motivate, and manage resources, and establish and recommend changes to policies to realize the successful achievement of organizational goals and objectives.
  • Build an organization that acts with a high level of urgency and responsiveness in the in the event of production problems or other high impact issues/opportunities.

Professional Learning and Growth
  • Embraces the principle of being a "student always" by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor.
  • Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas.
  • Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie: MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB.
  • Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.

Required Qualifications
  • Strong knowledge of all aspects of digital communications, including design concepts, various media, applications and long and short range strategic planning.
  • Strong knowledge of current trends and potential future developments in the digital communications field.
  • Strong skills to select, train, supervise, guide and evaluate subordinate staff, and take corrective action as required.
  • Strong written and verbal communications skills including active listening and political acumen skills.
  • Strong strategic planning, marketing, project management, analytical, critical thinking and problem recognition, avoidance, and resolution skills.
  • Strong skills to ensure production of high quality work within budget and time constraints.
  • Minimum of 7 years of relevant experience.
  • Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members.
  • Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
  • Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting.

  • Bachelor's degree in technology and education, instructional design, broadcast communications, or a related field and / or equivalent experience / training.

Preferred Qualifications
  • Broad knowledge of the organization, including its achievements, mission, vision, goals, policies, practices, infrastructure and current issues of concern.
  • Strong knowledge and skills in financial and personnel management, including management techniques, guiding principles, relevant laws, policies and best practices.
  • Master's or PhD degree in technology and education, instructional design, broadcast communications, or a related field.

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.

Diversity Statement

Please include, as part of your application a brief (1-2 paragraph) statement on your contributions to diversity, equity, inclusion, and belonging in your professional experience.

Advancing diversity, equity, and inclusion are fundamental to our UC Berkeley Principles of Community, which states that "every member of the UC Berkeley community has a role in sustaining a safe, caring, and humane environment in which these values can thrive."

Other Information

The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to April 27, 2022.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

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