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Job Summary

Essential Functions

• Leads and executes data-informed strategies for the AuburnTigers social media accounts to support Auburn Athletics’ goals around storytelling, revenue generation, sponsor promotion, and brand awareness.
• Builds detailed, year-round content plans using data-driven insights. Utilizes tools such as Hootsuite, Google Analytics, and the Auburn Athletics Data Warehouse.
• Collaborates with the Marketing and Revenue Strategies team to ensure all social media content aligns with the current departmental strategy and contributes to amplifying key messaging and sales efforts.
• Works closely with War Eagle Creative (graphic design, photography, and video) to develop creative content for use throughout the year.
• Provides detailed monthly analytics reports, including engagement metrics, revenue tracking, and sponsor performance.
• Works with the communications department to promote engaging stories and communicate department-wide strategies and initiatives on social media.
• Shares relevant analytics and trends with team-specific accounts to support their social strategies and promote teams and student-athletes. Collaborates to share messaging that strengthens the overall brand.
• Works in partnership with Auburn Sports Properties to deliver branded content and digital sponsorship activation opportunities.
• Provides live event coverage during nights and weekends as needed to share engaging online content for Auburn Athletics events. Focus on content that captures and promotes the in-venue experience for fans watching at home.
• Manages all external marketing for two sports—one ticketed and one non-ticketed—including email marketing, mobile app push notifications, and timely, accurate ticket messaging updates on the website.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
• Must be able to work nights and weekends as needed.
• Performs other duties as assigned.

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.