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Job ID: 255819

Director, Branding and Social Strategy (Football)
Auburn University


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Date Posted Apr. 16, 2025
Title Director, Branding and Social Strategy (Football)
University Auburn University
Auburn, AL, United States
Department War Eagle Creative
Application Deadline Open until filled
Position Start Date Available immediately
 
 
  • Director/Manager
  • Public Relations/Marketing
 
 

Job Summary

 
Make Your Mark: Elevate Auburn Football with Your Branding & Social Strategy Expertise!

Auburn University Athletics is recruiting for a Director of Branding and Social Strategy. The individual in this position will lead the program’s social media presence and visual identity. This role is responsible for posting across official Auburn Football social media accounts, leading social media design efforts, and ensuring a cohesive, high-impact brand that aligns with the program’s vision. The ideal candidate will be a creative leader with a strong understanding of digital storytelling, brand development, and audience engagement. This position works and operates through War Eagle Creative, assigned solely to Auburn Football.

Why Auburn Athletics Football?
This is an opportunity to play a key role in shaping the digital identity of one of college football’s most storied programs. The Director of Branding and Social Strategy will have a direct impact on how Auburn Football is perceived by recruits, fans, and the national audience, driving the program forward in an ever-evolving digital landscape.

Essential Functions

 
Social Media Management & Strategy
    • Develop and execute a comprehensive social media strategy that enhances Auburn Football’s brand, drives engagement, and supports team initiatives.
    • Serve as the primary social media designer, managing day-to-day posting across all platforms.
    • Monitor trends and analytics to optimize content performance and audience growth.

 

Creative Branding & Design
  • Oversee the overall look and feel of Auburn Football’s social media presence, ensuring consistency in branding and messaging
  • Design graphics and visual assets for social media and in-house branding efforts.
  • Collaborate with video, photography, and design teams to create compelling content.
Program & Recruiting Support
  • Work closely with the Assistant AD of Football Creative to align social strategy with the program’s overall creative vision, in venue execution, and recruiting strategy
  • Assist in executing branding deliverables for recruiting efforts, facilities, and special projects.
  • Assist and support recruiting photoshoots, ensuring high-quality, brand-aligned content for prospects.

Why Work at Auburn?

    • Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
    • Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
    • We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
    • Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
    • A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
 
Ready to lead and shape the future of higher education? Apply today! War Eagle!

 
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Contact Information

 
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