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The Deputy Director/Assistant Director will lead the Marketing & Insights (M&I) team for SITLEARN, the Continuing Education and Training (CET) division of Singapore Institute of Technology.

Responsibilities:

 Strategic Leadership, Vision and Results Orientation

• Drive revenue for all open enrolment and quality lead generation for B2B portfolio.


• Develop and execute digital marketing strategies to enhance brand awareness, engagement, and enrolment for all CET portfolios


• Lead MarTech and data strategy, ensuring integration and optimisation of marketing technology and business intelligence tools.


• Collaborate with SIT leadership to align marketing and data-driven initiatives with University goals.

• Foster innovation and continuous improvement within the division.

Product Marketing and Integrated Marketing Strategy

• Oversee the planning, development, and execution of new programme launches and marketing/advertising campaigns across web, social media, email, events and other channels.


• Utilise data-driven insights to optimise campaigns and improve ROI.


• Manage SIT’s digital presence for SITLEARN, ensuring a user-centric and engaging online experience.


• Collaborate with corporate communications and cross-functional teams to develop compelling and relevant content with consistent messaging across all channels.

Marketing Technology Management

• Implement and manage MarTech platforms, including Salesforce Marketing Cloud and Education Cloud to support marketing campaigns and operations.


• Lead the marketing team and website/UX vendors to maintain and enhance SITLEARN’s website on Drupal, implementing best practices for SEO, accessibility, and mobile responsiveness.


• Stay updated on MarTech trends and innovations, recommending and implementing new technologies to enhance marketing efforts.

Data Analysis and Insights

• Develop KPIs to measure and monitor marketing effectiveness and business performance, that would inform strategy and decision-making.


• Manage a team responsible for insights, using tools like Power BI, Salesforce and CRM Analytics (Einstein Analytics).


• Provide regular reports and insights to SIT senior leadership.


• Ensure compliance with data governance and protection standards/regulations.


• Promote a data-driven culture across the University.

Divisional and Organisational Wide Leadership

• Manage and mentor a team of marketing and data professionals.


• Foster a collaborative and high-performing team environment within and across other Divisions, Centres and Academic Group.


• Provide ongoing training and professional development opportunities to team members.

Stakeholder Collaboration

• Collaborate with internal stakeholders, including corporate communications, admissions, office of student experience, academic staff and IT, to align marketing and data efforts with University initiatives.


• Work with the digital transformation office on initiatives to enhance the overall digital experience.


• Build and maintain relationships with external partners and vendors.

Requirements:

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related discipline.


• 9 - 10 years of experience, with strong experience in MarTech leadership.


• Proven track record in launching new products and developing/executing successful marketing campaigns.


• Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.


• Proficient with marketing technology platforms such as Salesforce, Salesforce Marketing Cloud, Google Analytics, tag management systems and Microsoft Dynamics 365.


• Experience in managing content management system (CMS) websites.


• Skilled in databases and data visualisation techniques and tools, preferably Power BI, Salesforce, Microsoft Dataverse, Power Query, Excel and CRM Analytics.


• Excellent analytical skills to interpret data and derive insights.


• Strong leadership and team management skills.


• Excellent written, verbal, and presentation skills.


• Able to work collaboratively with cross-functional teams and stakeholders at the senior leadership level.


• Knowledge of higher education marketing and the SkillsFuture/continuing education landscape is a plus.

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies.