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Job ID: 153255

Executive Director, Public Affairs
Auburn University


Date Posted Jan. 27, 2021
Title Executive Director, Public Affairs
University Auburn University
Auburn, AL, United States
Department Executive Vice President
Application Deadline Open until filled
Position Start Date Available immediately
 
 
  • Director/Manager
  • Public Relations/Marketing
 
 

Job Summary
The following position is available to internal candidates only, Auburn University or Auburn University Montgomery (AUM) employees only, not TES (Temporary Employment Services).

The Executive Director, Public Affairs is a member of the President’s Cabinet and serves as the senior executive responsible for building, enhancing, and protecting the reputation of Auburn University and the Office of the President while driving business results through day-to-day oversight of university public affairs, communications and marketing functions. Interacts and provides strategic thought and insight to the Auburn University Office of Communications and Marketing. Fosters cross-campus collaboration advancing university priorities through strategic communications, marketing, and positioning. Provides crisis communication support, written products/responses in support of the President’s Office and other duties as assigned or requested.

Essential Functions
1. Serves as chief communications and marketing strategist for the Office of the President. Leads presidential external communications, setting and implementing strategy that supports key institutional priorities, raising the university’s visibility and enhancing the university’s reputation.
2. Serves as a member of the President’s Cabinet, advising the president and senior leadership on communications, marketing, crisis management, and external relations. Stays informed about trends, issues, policies, and strategic priorities through strong contacts in key academic and administrative areas of the University.
3. Provides thought leadership, strategic vision and insight to the University Communications and Marketing.
Is intimately involved with overseeing the development and implementation of earned and paid media, marketing materials, crisis communication, digital media, and other public-facing messaging. Identifies emerging internal and external issues with the potential to generate public interest and affect the university’s external reputation.
Collaborates with University Communications and Marketing regarding the dissemination of information to the university as well as public.
Supports communication and marketing personnel in the colleges, schools and units by promoting the achievement of staff to enhance institutional branding at the local, regional, state, and national level.
4. Creates and fosters cross-campus collaboration that advances university priorities through strategic communications, marketing and positioning ensuring consistency of messages across audiences, reinforcing the vision and university objective.
5. Supervises and provides strategic direction to the Director, Strategic Communication & Marketing in preparing speeches, talking points, media backgrounders, and other items of correspondence and communication for the President.
6. Advances communications on specific topics and issues by working collaboratively with media relations staff to develop communications such as message points, press releases, written and e- mail communications, scripts, questions and answers, and web material.
7. Responds to media inquiries for information regarding assigned issues and collaborates with media relations staff to provide reporters with background materials and link them with appropriate University sources.


 
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