Recruitment Marketing Manager at NJIT
NJIT’s Office of Strategic Communications is seeking a Recruitment Marketing Manager. Reports to the Associate Vice President, Office of Strategic Communications, supporting the Office of University Admissions, managing the integrated marketing communication functions for undergraduate and graduate recruitment across all mediums including but not limited to promotional materials, digital, broadcast, out-of-home, social media, and print advertising from planning to implementation to analytics, measuring the success of each channel.
Primary activities include:
Researching competitive markets, demographics, trends, results, and other data related to objectives for recruitment. Plans, develops, coordinates and implements marketing strategies and tactics based on NJIT’s target recruitment markets, competitive positioning and industry trends.
Designs specific marketing approaches and spending budgets for undergraduate and graduate recruitment each fiscal year to achieve objectives outlined by the university.
Recommends the appropriate marketing mix for campaigns including placement positioning promotion and public relations.
Conducts appropriate market research and analyzes research data. 8. Explores and ensures maximum exposure via local regional and national visibility opportunities for NJIT.
Analyzes data and metrics to modify marketing strategies and marketing initiatives.
Monitors budget to ensure projects are estimated accurately.
Bachelor’s degree in marketing, public relations or a related field.
Demonstrated knowledge of the processes of market research and digital benchmarking in the context of higher education programs.
A minimum of two years significant experience conducting and evaluating market research.
Demonstrated knowledge of approaches to successful integrated marketing communications planning and the role of customer relationship management systems with lead generation.
A minimum of three years significant experience actively participating in successful strategic marketing campaigns across a variety of channels including traditional, web and digital.
For full details and to apply, please visit: https://njit.csod.com/ats/careersite/JobDetails.aspx?site=1&id=496
At the university’s discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate to the satisfaction of the university an equivalent combination of education and experience specifically preparing the candidate for success in the position.
To build a diverse workforce, NJIT encourages applications from individuals with disabilities, minorities, veterans and women. EEO employer.