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Job ID: 191866

Associate Athletics Director, Communications (0413U) 40442
University of California, Berkeley

Date Posted Aug. 8, 2022
Title Associate Athletics Director, Communications (0413U) 40442
University University of California, Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Public Relations/Marketing

Associate Athletics Director, Communications (0413U) 40442

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Associate Athletics Director for Communications.

Application Review Date

The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process before August 19, 2022


The Associate Athletic Director for Communications is responsible for overseeing the athletic communication office. Which also includes aspects of leading public relations and crisis management.

  • Oversee operations and activities for media relations, sports information, and public relations
  • Working with athletic executive staff and campus communication on crisis management and public relations
  • Foster strong relationships both on and off campus with local and national media, staff, coaches and other external organizations
  • Cultivate media coverage for Cal athletics programs through different mediums locally, nationally and internationally
  • Respond to and manage media requests, interviews, news conferences and photo sessions
  • Strategically position Cal Athletics by developing positive profiles, both in news and feature form, on the athletic teams, student-athletes and coaches in external and internal media written, video, social media, graphics or other innovative formats in collaboration with team members of the external unit.
  • Assist with brand strategy and storytelling
  • Publicizes, promotes, and effectively tells the story of Cal Athletics through all identified platforms
  • Assist with managing certain aspects of the website
  • Writes and edits various communication materials, press releases, game notes, game stories, coach/player bios, etc.
  • Nominates and promotes student-athletes and coaches for conference, regional, and national awards
  • Abides by all NCAA, Pac 12, and institutional eligibility regulations and NCAA Principles of Ethical Conduct
  • Performs related responsibilities as required

Required Qualifications

  • Bachelor's degree in Communications, Journalism or related field and/or equivalent years experience
  • Minimum of 7-10 years of experience within a collegiate athletic environment or professional team
  • Must have demonstrated professional experience in public relations, media relations, sports writing or demonstrated experience in a university sports information office or similar setting
  • Demonstrated successful content development experience via storytelling, content creation, social media, digital media
  • Must demonstrate excellent writing skills and be a strong communicator
  • Must possess incredible attention to detail
  • Ability to work under pressure to manage tight deadlines while juggling multiple projects in a dynamic environment; must possess outstanding interpersonal skills
  • Ability to build and maintain effective working relationships
  • Strong knowledge in MS Office Suite, Google Applications, social media platforms, PhotoShop, InDesign, SIDEARM, in-game statistical software (Genius Sports/StatCrew)
  • The scope of the position requires the flexibility of schedule to work evenings and weekends (Non-standard work hours) and travel with athletic programs.

Preferred Qualifications

  • Division I intercollegiate athletics work experience in a sports information office with several sport assignments.
  • Previous experience leading full-time staff
  • Work experience that demonstrates the ability to multi-task and meet deadlines in a high paced work and event environment.
  • Work experience that demonstrates the ability to manage a high work load with frequent interruptions.
  • Experience that demonstrates the ability to work well with a variety of constituents, including student-athletes, coaches, University and Athletic administrators, and members of the media.

Salary & Benefits

This is a full-time, career position. Salary is commensurate with experience with a range of $110,000 - $120,000. For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

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