Vice President for Enrollment and Marketing
Academic Career & Executive Search is pleased to assist Manchester University in its search for a Vice President for Enrollment and Marketing.
Manchester University seeks a results-driven, visionary strategist and change agent with a track record of success reaching new markets to grow enrollment in new and innovative ways. The highly collaborative and engaging leader demonstrates a proven track record of success motivating teams towards a common goal in achieving enrollment growth for multiple audiences.
Utilizing current trends, best practices and previous experience, the successful candidate employs a data-driven approach to target and grow a student body well-suited for Manchester University, a multi-campus institution comprised of undergraduate liberal arts, graduate, and professional degree programs. This dynamic leader is comfortable prioritizing and managing multiple operations within the scope of responsibilities covered by the VPEM including undergraduate and graduate enrollment, and institution-wide marketing, including web assets and social media.
As a key member of the President’s Cabinet, the VPEM participates in all institution-wide planning, embraces the University’s mission, and supports its enrollment goals. The VPEM also supports the Board of Trustees’ committee by addressing enrollment and marketing issues.
Essential Job Functions:
Oversees comprehensive enrollment and marketing strategy for the University
Oversees undergraduate admissions, including developing and executing recruitment plans, conducting data analysis, and overseeing operations
Works collaboratively (with dotted-line reporting of appropriate staff) with graduate and professional programs on recruiting, admissions and marketing in order to meet enrollment and revenue goals
Oversees development and execution of institutional financial aid strategies, working closely with Student Financial Services, the CFO and others to meet institutional net student revenue and discounting goals
Oversees institutional messaging and marketing for the University and all University programs, working with marketing and strategic communications teams to design and implement an integrated plan to build the University’s visibility and reputation
Works with the strategic initiatives team to identify the market potential of new initiatives and develop and implement marketing and recruiting plans for those the University pursues
Works collaboratively with the Vice President for Student Life and others to implement retention strategies
Serves as the primary liaison with various consulting services, as appropriate
Significant (5 or more years) senior management experience in higher education or a related field, including experience with admissions, recruiting and marketing
Bachelor’s degree or equivalent credentialing
Successful history of effective leadership, teamwork and interpersonal communication skills
Strong statistical and analytical skills
Successful history as a generator of new ideas
Strong writing and presentation skills
Strong planning and organization skills
Ability to work with and nurture a diverse workforce in a diverse community
Effective team-building and team-management skills
Facility with appropriate software, including word processing and spreadsheet software
Multi-campus administrative experience
About Manchester University:
Manchester University (MU) is an independent liberal arts university in North Manchester, Indiana, and offers more the 60 undergraduate programs, several master’s programs and a Ph.D. in pharmacy in four colleges. Its mission is to "graduate persons of ability and conviction who lead principled, productive and compassionate lives that improve the human condition." The University has 1,600 students from 28 states and 20 countries. The University supports two campuses with 73 percent of students in North Manchester. The Fort Wayne campus offers the pharmacy program. MU is ranked eighth in the Midwest in the "Great Schools, Great Price" category in U.S. News & World Report 2019 guide. Princeton Review ranks MU as a "best in the Midwest" and received a "Best College" ranking for 25 years running.
MU creates a caring environment for students. Faculty and staff enjoy small institution intimacy in a well-supported, collaborative, collegial environment throughout both campuses. Individuality and diversity are valued.
About North Manchester:
North Manchester is 35 miles from Fort Wayne with a population of 6,303. The quiet and safe community boasts home prices well below the national average, low property taxes and a very affordable cost of living. The charming town features trees and Victorian architecture, and has excellent public schools, a beautiful public library and a modern aquatics and fitness center. The Firehouse is a popular venue for musicians and community theater, and "mom and pop" restaurants serve a range tastes from Hoosier comfort food to authentic Mexican. The nearby community of Wabash is home to the Honeywell Center for performing arts and the Eagles Theatre for movies and community performing arts. Several public golf courses are within a few miles of town and, for the outdoor enthusiast, there are rivers, lakes and reservoirs for fishing, swimming, boating, and water sports, as well as numerous hiking trails. For shopping, more restaurants and entertainment, Fort Wayne, Warsaw and Huntington are popular destinations within easy driving distance.
Applications are reviewed as they are received and should include a cover letter and CV. Please do not email applications. You must apply directly at: https://acesrch.applicantstack.com/x/detail/a21esjycliaj
Inquiries, referrals and nominations are treated confidentially and can be sent to: Jennifer Muller, Academic Career & Executive Search at Jennifer@ACESrch.com or call 860-740-2600.
Manchester University is an equal opportunity employer.