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Job ID: 130391

Assistant Athletics Director, Marketing (7554U) - 27398 - 1130
University of California, Berkeley

Date Posted Oct. 3, 2019
Title Assistant Athletics Director, Marketing (7554U) - 27398 - 1130
University University of California, Berkeley
Berkeley, CA, United States
Department N/A
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Athletics
    Public Relations/Marketing

Assistant Athletics Director, Marketing (7554U) - 27398 - 1130

About Berkeley

The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.

Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at

Application Review Date

The First Review Date for this job is: August 15, 2019

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Assistant Athletics Director for Marketing.

The Assistant Athletics Director, Marketing position is responsible for the oversight of the Marketing unit, which are tasked with the overall Marketing and Advertising campaign strategy, and planning and organizing of Athletics events, including managing logistics such as Marketing/Fan Engagement plans and work jointly with outside Advertising partners, Learfield, Ticket Operations, Events Management, concessionaires/caterers, vendors, and other Department units to plan for and run various events and execute campaigns. Types of events include home athletic contests, tournaments, season ticket holder events, viewing parties in various locations (both on and off campus), joint Campus events with other partner units, and other special events for various constituents (i.e. athletic groups, competitors, and alumni organizations). This position supervises operational staff, including students and volunteers, who provide comprehensive marketing, advertising, social media, fan experience, and public event support services.


  • Manages the daily operations of the Marketing unit, including the work of professional staff, student workers, and volunteers.
  • Ensure that full season Marketing plans are developed and they are being executed successfully and smoothly.
  • Provide leadership for the Marketing unit, determines unit goals and priorities, establishes vision and objectives, and sets unit assignments and responsibilities. Ensure Marketing unit is following department brand guidelines and the unit is following department strategic plan. Responsible for representing the Marketing unit at departmental meetings.
  • Ensures both Department and client needs are met through production of high quality events, and successful Marketing campaigns executed.
  • Manage the unit relationship with Learfield, our corporate sponsorship representatives, ensuring we comply with all contracted in-game activation needs, sponsor social media posts and emails.
  • Leads short-term and long-range event planning for the entire unit and the assigned sports. Responsible for planning all events for assigned sport team(s), all department post-season championship events, and some special fan events. Consult with coaches/operations staff, Facilities, Events Management, Learfield Ticket Operations, and other Department units on all details regarding events and events planning.
  • Build marketing, advertising and promotional plans to promote attendance and atmosphere for events. Responsible for directing in-game promotional activities.
  • Provides comprehensive personnel administration including recruiting, hiring, training, evaluating and as required taking corrective action with subordinate supervisors and other relevant positions. Selects, trains, including developing training materials, evaluates, schedules and as required, takes corrective action with staff.
  • Responsible for departmental human resources oversight such as: recruitment, hiring, training, evaluations, etc. of all full-time staff. Also oversees the recruitment/hiring/training of all interns, student workers, and game day staff. Determines staffing, travel logistics, and participations needs for full-time staff and Spirit Groups at all away events. Assists full-time staff in professional development.
  • Manages or oversees all aspects of Marketing unit fiscal responsibilities, including creation of budget and adherence to budget. Various budgets include overall Marketing, Advertising, and Spirit Groups sub-budgets for individual sports, etc.
  • As the department's expert with regard to Marketing and Fan Experience, regularly provides guidance to leadership and other departmental units with regard to procedures and protocol.

Required Qualifications

  • 5+ year of experience as a Marketing professional.
  • Ability to oversee multiple projects and quickly discern complex and competing interests.
  • Outstanding organizational, analytical, problem resolution and critical thinking skills.
  • Excellent written and interpersonal communication skills to establish and maintain good working relationships throughout the campus and with external constituencies.
  • Ability to work under tight deadlines and with quick time-frames to deliver outcomes towards goals and objectives through effective program/project planning, organization, and execution.
  • Previous management experience, including leading or directing a unit or department.
  • Knowledge of and experience using Microsoft Office, including Excel, Publisher, and Word.
  • Graphic design skills, including ability to proficiently use Adobe Photoshop.
  • Experience managing a department or unit budget and staying within budget constraints.
  • Knowledge of the athletics environment including relevant issues including ticket sales, merchandising, revenue generation, and/or direct appeals within an athletics department and/or higher education or a corporate environment.

  • Bachelor's Degree or equivalent training/experience.

Preferred Qualifications

  • Previous experience leading a Division 1, Power 5 Marketing unit.
  • Working knowledge of the institution, its mission, vision, goals, achievements, policies, and infrastructure preferred.
  • Knowledge and understanding of applicable NCAA and Pac-12 Conference rules and regulations.

Salary & Benefits

This is an exempt, monthly paid position. Annual salary is commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

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