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Job ID: 117434

Assistant Vice President for Marketing Strategy
Embry-Riddle Aeronautical University


Date Posted Dec. 20, 2018
Title Assistant Vice President for Marketing Strategy
University Embry-Riddle Aeronautical University
Daytona Beach, FL, United States
Department
Application Deadline Open until filled
Position Start Date Available immediately
 
 
  • Associate Vice-(Provost/Chancellor)
  • Public Relations/Marketing
 
 

Embry-Riddle Aeronautical University, the world’s leading aviation and aerospace university, seeks a visionary story teller and innovative marketing professional with higher education experience. The AV P will play an important role in advancing institutional brand visibility and reputation, ensuring that a clear strategy is in place guiding all marketing initiatives and helping to sustain and accelerate Embry-Riddle’s position as an aviation, aerospace, business and engineering powerhouse.Reporting to ERAU’s Vice President for Marketing and Communications, the AVP will work with and oversee a talented group of designers, event planners, writers, strategists, and project managers charged with developing compelling creative content and design, rooted in strategy and linked to ERAU’s strategic plan.   With a significant focus on the university’s mission to attract students, the AVP will coordinate cross-departmental and cross campus campaigns. Working in close collaboration with colleagues in News and Media Relations, Digital Strategy, and Special Events, the AVP will build and support brand communication efforts; analyzing the performance and effectiveness of existing and proposed campaigns and seeking opportunities to leverage assets from media and digital in support of general marketing.   

The AVP will oversee the development and dissemination of brand guidelines and marketing messages for key audiences, including prospective students, donors (in collaboration with an advancement communications unit), current students, industry partners, research funders and other stakeholders. W  The AVP will collaborate with colleagues across the marketing and communications team on two residential campuses in Daytona Beach, Florida and Prescott, Arizona serving 9000 students, as well as the university’s growing global network serving an additional 22,000 students in over 130 locations. The AVP will make use of a comprehensive suite of marketing and communication tools, including branding, advertising, licensing and digital media. In addition to managing and coordinating the activities of a diverse creative / marketing and exhibits team, the AVP’s duties will include developing strategic marketing plans and budgets to advance both individual projects and the university’s broader institutional goals.  The AVP will put in place and oversee a uniform "look and feel" for the Embry-Riddle brand based on effective, up-to-date branding & identity guidelines, to be implemented across all printed marketing collateral, digital campaigns, events and location signage.    Scope:  This position will report to the Vice President for Marketing and Communications and work in partnership with academic leadership, including the provost, chancellors, deans, department chairs and faculty.


 
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