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Assistant Director & Visitor Experience Manager Office of Undergraduate Admissions (4509U) 24817
University of California, Berkeley
Assistant Director & Visitor Experience Manager Office of Undergraduate Admissions (4509U) 24817
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles
, our Principles of Community
, and our Strategic Plan.
The Office of Undergraduate Admissions must provide a fair opportunity for every applicant to obtain admission to the University, operate in a professional manner that ensures positive staff morale and values hard work and dedication, communicate and collaborate effectively, present a coordinated effort to standardize procedures and document best practices, offer a variety of methods for professional development, and provide first-class customer service in a cost-effective and transparent manner.
Application Review Date
The First Review Date for this job is: October 18, 2021
This position serves as the department point person for managing the visitor experience and on-campus events. Uses advanced advising and customer service experience in order to coordinate on-campus programming and events for prospective/admitted students and families. Uses advanced operational concepts and campus objectives to resolve highly complex issues. Regularly works on issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Primarily deals with programs and proposals which affect a large area of the Campus or Campus-wide initiatives. Develops and oversees the implementation of new programs and processes.
- Supervision: Supervises a team of admissions front-line advising staff (i.e. Admission Counselors and student advisors). Monitors employee performance and provides direction, feedback and assistance. Completes annual evaluations for all professional team members, recommending paths for professional development. Attends campus HR sessions related to supervising, performance evaluations and delivering feedback to staff. Recommends employees for promotion when warranted. Recommends corrective action, hiring, and separation of employees when appropriate.
- Project Management: Serves as project manager for all customer service and visitor experience needs, including the pre-admission advising office (admissions office front desk), managing group presentations, and coordinating the Officer of the Day (OD) duties for staff. Analyzes, develops and advocates solutions for the visitor experience needs. Creates, coordinates and administers the calendar of on-campus events for general visitors, including prospective and admitted students and families, including yield programming.
- Application Review: Serves as lead reader for assigned territory, including the training and management of assigned external readers. Reads and scores applications for freshman and transfer admission. Conducts holistic and/or comprehensive reviews of applications, assessing academic preparedness of applicants. Assesses applicants for motivation, initiative, leadership potential, work/life experience, extracurricular activities, socioeconomic status, disability, and educational/personal hardship. Using extensive knowledge of college/school/department requirements and applicant pool, assesses the applicants' overall record and experience for final admissions recommendation.
- Evaluation: Maintains a caseload of newly admitted students and performs course-by-course evaluations for eligibility review and record verification. Evaluates transcripts for prospective, new and continuing students. Mandates supplemental academic preparation as conditions of admission where appropriate. Determines if applicant has met specific University/campus requirements at point of admission. Finalizes applicants' entrance records for the University. Makes recommendations for admission to be sustained or cancelled based on extenuating circumstances, recommendations or supplemental information regarding applicant.
- Recruitment: Serves as point of contact for all assigned schools/community colleges. Represents the University of California, Berkeley at school/community college/program visits, college nights/fairs, transfer days/fairs as assigned. Behaves in a manner that promotes goodwill on behalf of the University. Plans visits to schools, schedules and makes presentations, interviews, and follow-up visits. Identifies potential students, and provides information about higher education generally and UC Berkeley specifically. Plans, manages and implements events to enhance recruitment and yield, including Cal Day, diversity initiative events, mentoring programs, electronic communications, and similar activities. Assesses effectiveness in attracting quality students to UC Berkeley.
- Advising: Serves as liaison between students, parents, colleges/universities, community agencies, and UC Berkeley college/school/department. Serves as Officer of the Day (OD) as assigned. Provides in-depth information on admissions/selection/eligibility requirements, prerequisite courses, school/college programs and curricula, specific financial aid criteria, and career opportunities. Assists prospective applicants with course planning. Responds to general inquiries. Contacts students regarding their admission to Berkeley.
- Campus Partnerships: Plans, develops, coordinates and implements activities for undergraduate student development in partnership with campus programs. Interprets, implements and applies University admission policies. Keeps the supervisor abreast of progress/process. Maintains and supports relationships with alumni and current student groups.
- Professional Development and Other Duties As Assigned: Maintains knowledge of and utilizes current references and resources, e.g., Evaluation Guidelines, articulation agreements, up-to-date references/resources, Quick Reference for Counselors, etc. Participates in state, regional and national associations and events relating to recruitment and/or admissions in higher education, e.g., AACRAO, PACRAO, NACAC and/or WACAC, ACT, College Board and systemwide Counselor Conferences
- Thorough knowledge and experience working with a diverse student population.
- Ability to interpret and communicate University policies and procedures to prospective students and the public.
- Thorough and comprehensive knowledge of academic programs, including curricula, admissions requirements/policies/procedures/timelines and financial aid programs, at colleges/universities and specifically at UC Berkeley, and/or specific colleges and schools.
- Ability to establish and maintain cooperative relationships with schools, universities, community organizations, and other institutions.
- Ability to develop recruitment programs, and design effective materials.
- Excellent oral, written and presentation skills.
- Experience and skill in student recruitment and knowledge of marketing research and analysis.
- Time, organization and project management skills.
- Knowledge of K-16 education issues.
- Must maintain current knowledge of applicable rules and standards of all associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards
- Proficiency in a variety of software applications including, but not limited to, office productivity, customer relations management, and online application reading and evaluation.
- Bachelor's degree in related area and / or equivalent experience / training
Salary & Benefits
This is a full-time, career position. Hiring range is commensurate with experience. Hiring range is $71,000 - $84,000/annually. For information on the comprehensive benefits package offered by the University visit:
How to Apply
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:
To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=24817&PostingSeq=1
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