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Job ID: 164778

Associate Director of Strategic Communications
Northern Illinois University

Date Posted Aug. 6, 2021
Title Associate Director of Strategic Communications
University Northern Illinois University
DeKalb, IL, United States
Department Ofc Institutionl Communication
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Public Relations/Marketing

Primary Function
Under the direction of the Associate Vice President of Institutional Communications, Chief Communications Strategist, the position is charged with developing and implementing strategic communications plans and tactics to drive awareness, engagement and action across multiple channels. The role will primarily focus on the creation of compelling messaging and editorial content to support initiatives such as student recruitment and retention, employee engagement and building an inclusive community. The position will also play a supporting role in advancing the university’s public relations efforts.
Duties and Responsibilities (generally)

Leads and manages creation of editorial content. Strategizes and develops marketing and communication plans. Assists the AVP with messaging, communications planning and editorial requests.

Minimum Required Qualifications for this position
1. Bachelor’s degree in communications, journalism, radio/television broadcasting, web/digital media, or a related field.
2. One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
3. Seven (7) years of proven work experience as a communications or public relations manager and/or director with two (2) years (24 months) of supervisory experience.
Specialty Factors (Additional Required Qualifications)

Education and Experience Preferred
1. A master’s degree in journalism, public relations, communications, business, marketing or related field.
2. Two years of supervisory experience.
3. Experience as a senior level strategist.
4. Experience in recruitment marketing, communications strategies and tactics, especially for Higher Education.
5. Experience in supporting diversity, equity, inclusivity and social justice initiatives.
6. Experience with web marketing and related analytics tools such as Google Analytics.

List the knowledge, skills, and abilities critical to the performance of this position.

  • Knowledge of current and emerging communications methodologies and technologies.
  • Knowledge of public relations techniques and tactics.
  • Excellent oral communication skills focused on managing relationships, influencing executives and making presentations.
  • Skill in writing effectively.
  • Skill in problem solving.
  • Skill in effectively using all major social media platforms to their fullest potential.
  • Skill in attention to detail and commitment to accuracy.
  • Skill in public speaking and delivering presentations to individuals and groups.
  • Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
  • Skill in using office suite software (e.g., word processor, spreadsheet, presentation program)
  • Demonstrated ability to develop and execute communications impacting reputation.
  • Ability to communicate effectively regarding university and college operations and their relationship to identified outcomes.
  • Ability to work in a collaborative manner with departments, including University Marketing, Creative Services, Web and Internal Communications to strategize and implement marketing and content ideas.
  • Ability to establish long-range objectives and specify the strategies and actions to achieve them.
  • Ability to assess and manage issues or crisis
  • Ability to work beyond the scope of normal university hours of 8-4:30, including evening and weekend work.

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