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Job ID: 183274

Assistant Director, Marketing and Communications
University at Buffalo, The State University of New York

Date Posted Apr. 5, 2022
Title Assistant Director, Marketing and Communications
University University at Buffalo, The State University of New York
Buffalo, NY, United States
Department School of Pharmacy and Pharmaceutical Sciences
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Public Relations/Marketing

Position Summary
Interested in communicating and supporting groundbreaking work within the health sciences? The School of Pharmacy and Pharmaceutical Sciences is seeking a creative and highly motivated professional to help lead and translate the work of our faculty, staff, students and alumni through creative communication, thoughtful outreach and strategic program assessment.

The Assistant Director of Marketing and Communications will be a vital team member in a highly collaborative environment to support and elevate the global reputation of the school, engage strategic audiences and support prospective student recruitment and outreach.

Under supervision of the Assistant Dean Office of External Affairs/Director of Communications, the Assistant Director of Communications and Marketing plans and implements branding/marketing strategies and services for the University at Buffalo School of Pharmacy and Pharmaceutical Sciences. This includes, but is not limited to, creation and management of web content, social media platforms, publications (both digital and print), news releases, digital communications, digital assets including basic videos/graphics, and general support of targeted admissions marketing. Acts as brand gatekeeper to ensure school-wide brand compliance.

Responsibilities Include:
Work with Assistant Dean/Director of Communications and Alumni Relations, Associate Dean of Admissions/Advisement, and faculty and staff to enhance marketing outreach and communication strategies.
Lead website administration and management through use of content management systems and web design including creation of online content, web copywriting and graphic design. Implement university-driven web and content initiatives.
Assess performance and areas for growth in audience outreach and engagement, including Google Analytics and search engine optimization.
Produce high impact content and oversee top-level social media platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn.
Maintain quality assurance and web accessibility based on based on the WCAG 2.0 Level AA standards, ADA/accessibility requirements.
Develop multi-media content, including news releases, graphics, video and photography to capture the cutting-edge research, clinical work and scholarly outreach of our faculty, staff, students and alumni.
Support consistency and development of the school’s visual identity and alignment with the University at Buffalo brand.
Support communication outreach/content management for school-based programs/events.
Copy writing/Press Releases.
Email marketing platforms.

Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.

About The University at Buffalo
The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.

As an Equal Opportunity / Affirmative Action employer, the University at Buffalo will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin and veteran or disability status.

Minimum Qualifications
Bachelor’s Degree.
Two years of experience in communications/marketing.
Strong project management skills with excellent attention to detail.
Experience with Microsoft Office.

Preferred Qualifications
Comprehensive experience overseeing website development along with strategic web content management systems.
Comprehensive experience managing social media accounts, content creation and management software systems: Examples: Instagram, Facebook, LinkedIn, Twitter, YouTube.
Familiarity with UB CMS platforms.
SLATE/Admissions software: communication campaign strategy.
Graphic design: Adobe Creative Suite or individual Adobe software programs (Photo Shop, InDesign). Basic video production platforms: graphic/photography editing.
Strong writing, editing and research skills, including writing experience across a range of platforms (web copy, social media, print, press releases, feature articles).
Past experience preferably in higher education, non-profit, or related field.
Accustomed to working in a fast paced, deadline driven office.
Occasional evening and weekend work may be required.
The equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may also be considered.

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