Email Marketing Manager
University of San Francisco
The University of San Francisco is looking for a true go-getter with a passion for email marketing to help us launch a new undergraduate recruitment strategy that leverages the full potential of our digital marketing channels. The Email Marketing Manager will be responsible for designing, executing and reporting on prospect-facing email marketing communications that grow and nurture targeted audiences on their journey from college hopeful to enrolled student. The role requires close collaboration with enrollment and marketing colleagues to develop high-performing campaigns through inventive marketing strategy, design and copy. This position will help define the university's targeting strategy, testing methodology and measurement of campaign effectiveness. Additionally, the position will lead the adoption and dissemination of best practices to support and enhance email communication strategies for international, graduate and branch campus recruitment.
Develop email marketing strategy with internal stakeholders to identify best approaches to build and nurture our pool of prospective students
Create segmented, multi-touch communication programs for target audiences to drive requests for information, promote events, encourage campus visits and build engagement
Manage campaigns to deliver targeted communications to audiences using the Slate information management system, including setup, testing, automated deployment and reporting
Build and debug email templates, using HTML and CSS as needed
Set goals and measure campaign effectiveness to inform and refine communication strategies and tactics
Design and recommend frameworks for email best practices across SEM and with other USF colleagues
Provide training and troubleshooting on Slate email communications as requested across USF graduate and undergraduate programs
Work closely with internal data team to maintain and enhance Slate with the goal of increasing leads and constantly improving database quality
Partner with other enrollment and campus marketing communications staff to develop and execute cross-channel communication strategies
Bachelors degree in communications, marketing or related field
3-5 years of work experience in either email or database marketing
Demonstrated experience working with email marketing and marketing automation platforms
Proven track record of devising and executing effective email campaigns that generate leads, nurture audiences, and set and meet clear performance goals
Demonstrated understanding of the different life-cycle stages of audiences and how to engage them at each stage
Fluency in HTML and CSS to build and debug outbound emails; solid understanding of the basics of design and user experience with a strong eye toward mobile users
Strong ability to think strategically and to scrutinize and optimize work based on data analytics
Demonstrated experience managing clients, either internally or in an agency setting
Demonstrated understanding and championing of current email marketing best practices, including active list management and database segmentation
Skilled in market testing, A/B testing, data analysis and reporting
Excellent copywriting skills, from crafting clear calls to action to creating compelling stories that bring the brand to life
Experience training other professionals in email marketing platforms and strategies and translating concepts to non-technical audiences
Energetic, resourceful and self-directed team contributor, with the ability to both collaborate effectively and work independently to manage multiple campaigns in a fast-paced, fluid environment
Additional Knowledge, Skills, and Abilities:
Experience with Slate information management system a big plus.
Previous experience in higher education marketing a plus.
Previous experience managing others a plus.
For information on how to apply, please visit the following link: www.usfjobs.com
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individuals race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.