Search for University Jobs in Senior Administration

Overview

Position Summary

Essential Duties and Responsibilities

• Develop and execute a comprehensive marketing and communications strategy to drive enrollment, engagement and revenue generation for CEET by raising the profile of the college and advancing its communication, educational, and service delivery goals.
• Develop compelling messaging, recruitment materials, articles and email campaigns for prospective students and their families to drive student engagement, event attendance, applications and enrollment through the university’s CRM.
• Serve as the primary writer and editor for the CEET, which includes researching and writing stories, selecting and editing stories written by other offices, overseeing layout and editing of publications, providing art direction for the graphic design of publications, and producing and disseminating publications to CEET alumni and other targeted audiences.
• Oversee CEET’s social media channels and blog to foster awareness, engagement and community-building opportunities.

• Assist the dean with developing an internal communications strategy to engage, inform and celebrate faculty and staff to include but not be limited to creating presentations, monthly newsletter, draft memos etc.
• Identify and collaborate on opportunities to create video and photography content.
• Manage CEET’s website, with support from the NIU Web team, to offer timely, compelling and useful information that reflects the college’s sub-brand and messaging.
• Oversee planning and programming for college-level events as directed by the dean.

• Lead, with support from Institutional Communications, the college’s public relations efforts, specifically working with local, regional, national and trade media on a proactive and reactive basis.
• Serve as the liaison to the Engineering and Technology Alumni Society (ETAS), which entails meeting with the 12-member board of directors of the ETAS five to six times per year on Saturday mornings. In this capacity, this individual will advise the board of directors in regards to college and university regulations, share important information with the board of happenings within the college and likewise will share information with the dean about alumni information and board activities. Sends out meeting notices for the ETAS Board of Directors (BOD) meetings. Organize the commencement coin reception held at the college each fall and spring semester inducting new graduates into the college’s alumni society. Assist the dean with nominations for college and NIU Alumni Association awards
• Work in partnership with the college’s advancement officer and the NIU Foundation to support fundraising initiatives and goals through messaging, storytelling and coordinated campaigns.
• Serve as an active member of NIU’s College and Division Communicators fostering ideas and sharing information.
• Assist the dean and university with issues management and crisis communications.

Minimum Required Qualifications (Civil Service)

• Bachelor’s degree in Marketing, Communications, or a closely related field.
• At least three years of experience in communications, marketing, or public relations in an academic, corporate, non-profit or agency setting.
• Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Knowledge, Skills, and Abilities (KSAs) (Civil Service)

• Ability to identify communication goals in the framework of overall marketing and public relations and develop a clearly focused communications strategy to meet those goals.
• Superior customer service skills.
• Excellent interpersonal skills, enthusiasm, overall energy, and willingness to ‘go the extra mile.’
• Ability to perform well under pressure and to manage multiple tasks simultaneously.
• Ability to build and maintain business relationships through excellent diplomacy, negotiation, and trust.

• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of recruitment practices.
• Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.
• Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.
• Knowledge of administrative and clerical procedures and systems.
• Skill in producing live social media coverage.
• Skill in verbal and written communication.
• Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
• Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

Specialty Factors (Civil Service)

Preferred Qualifications (Civil Service)

• Master’s degree in Marketing, Communications, or a closely related field.
• At least five years of experience in the field of communications, marketing, or public relations in an academic, corporate, non-profit or agency setting.
• Experience working as the content expert with graphic designers and web developers to create compelling assets for a variety of audiences.