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Job ID: 188949

Assistant Director, Athletic Communications (7462U), Intercollegiate Athletics - 37766
University of California, Berkeley

Date Posted Jul. 5, 2022
Title Assistant Director, Athletic Communications (7462U), Intercollegiate Athletics - 37766
University University of California, Berkeley
Berkeley, CA, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Associate/Assistant Director
  • Athletics

Assistant Director, Athletic Communications (7462U), Intercollegiate Athletics - 37766

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Assistant Director, Athletics Communications.

The Cal Athletic Department is seeking to fill an Athletic Communications position with a highly motivated and team-oriented individual who will oversee publicity efforts for rugby and other duties as assigned. Successful candidates must have the ability to be strong storytellers and produce quality communications content, including feature stories and news releases, for a variety of audiences and platforms (print, web, social media, video) consistent with department and university mission and goals. Persons in these positions will also develop and implement annual media plans; manage sport-specific social media accounts; arrange and conduct interviews; develop and maintain strong working relationships with local and national media; maintain and compile records and statistics; act as team historian; facilitate requests from media, such as for news stories, features and live broadcasts; and handle other duties as assigned.

Application Review Date

The First Review Date for this job is: June 30, 2022.


  • Providing day-to-day operational support in the Cal Athletics Communications office.
  • Responsible for specific programs/teams, as assigned.
  • Develop and implement media and social media plans for assigned teams, working in coordination with coaches and team support staff, as well as applicable units within Cal Athletics.
  • Provide media support, guidance and training for coaches and student-athletes.
  • Produce feature stories on student-athletes for, the Cal Sports Quarterly magazine, and other media.
  • Manage team-specific social media, including Twitter, Facebook and Instagram.
  • Write game recaps and other news releases for assigned teams.
  • Help produce video and graphics content featuring Cal coaches and student-athletes.
  • Support live media broadcasts.
  • Assist with publication of information guides and game programs.
  • Staff and provide gameday coverage for sports as needed throughout the year.
  • Maintain and research historical records.
  • Coordinate and manage media interviews as assigned.

Required Qualifications

  • Previous experience in athletic communications/media relations (preferably at the Division I level and in a Power 5 conference).
  • Strong verbal and written communication skills.
  • Ability to work in a flexible, fast-paced, and dynamic work environment.
  • Familiarity with appropriate software (Microsoft Word, Adobe Creative Suite, NCAA statistics software, etc.).
  • Understanding of the strategic use of social media related to promoting teams and Intercollegiate Athletics.
  • Working knowledge of concepts and principles of news, media communications, and media relations.
  • Previous experience using Facebook, Twitter, and Instagram to provide social media coverage for an athletics team.
  • Must be flexible to travel with assigned teams as required and work non-traditional hours.
  • Must maintain current knowledge of applicable rules and standards of the Pac-12 Conference, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards.


  • Bachelor's degree in Journalism, Communications, or related field and/or equivalent training or experience.

Preferred Qualifications

  • Minimum of three years previous experience working in athletic media relations office.
  • Working knowledge of and/or ability to learn the campus and Intercollegiate Athletics, including achievements, mission, vision, goals, objectives, programs and infrastructure.

Salary & Benefits

How to Apply

Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

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