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Job ID: 193312

Director of Enrollment Marketing (71101)
Pratt Institute

Date Posted Aug. 31, 2022
Title Director of Enrollment Marketing (71101)
University Pratt Institute
Brooklyn, NY, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Public Relations/Marketing
    Enrollment Management/Registrar

Director of Enrollment Marketing (71101)

Location: Brooklyn, NY

Pratt Institute is seeking a creative and innovative admissions-based marketing professional to partner with the Vice President for Enrollment Management to develop, plan, and execute the range of marketing strategies and initiatives needed to attract and enroll qualified students in each of the undergraduate and graduate programs of the Institute. The Director of Enrollment Marketing will optimize these efforts by utilizing marketing automation tools, CRM technology, social media marketing, cross-platform digital advertising, SEO, website content, print collateral, and other media/channels as defined by marketing plans. The director will collaborate with Pratt's Communication & Marketing department and work closely with academic chairs across the 5 schools of the Institute to ensure that our enrollment marketing content, delivery, and yields work to support program goals.

This is an ideal opportunity for a professional with significant experience in college admissions and an understanding of contemporary enrollment marketing practices in the digital age. If you are interested in leading the work to develop & execute the strategies required to recruit a talented and diverse class of aspiring artists and creators, possess a strong creative vision matched with a firm work ethic, and can demonstrate significant experience devising strategic social media, SEO and CRM marketing campaigns targeted to teen & college-bound audiences - we'd like to hear from you!

On a typical day you will be required to:

  • Collaborate with the VP and the enrollment management team to develop and implement comprehensive recruitment and enrollment plans for undergraduate & graduate programs utilizing a mix of online, social media, event-based, and print marketing.
  • Work with the Communications & Marketing department to ensure marketing is consistent & complementary with the overall branding of the Institute.
  • Help ensure that key marketing content and collateral will: increase website traffic to program-specific pages; support social media strategies; generate leads; increase applications, especially from underrepresented students; improve our accept-to-enroll ratios; and raise visibility and awareness among prospective audiences.
  • Work with internal partners on content and video production, marketing support for in-person and virtual events, and serve as the primary link to faculty and administrative offices on matters of enrollment marketing policies and procedures.
  • Conduct regular market research and competitive analysis as part of a marketing planning process to compare programs along a spectrum of attributes, and create/maintain reports to track the performance of campaigns - ensuring that all policies, procedures, initiatives, and decisions are informed and supported by data.

Education: Bachelors degree required; graduate degree preferred.

Experience: 5 to 7 years of admissions-related marketing experience, with a record of increased responsibility and advancement.

Required Skills: Significant experience devising & executing strategic marketing campaigns targeted to college-bound audiences; experience with digital marketing platforms and tools, including CRM (Slate a plus), social media, & web content management systems; SEO and Google Analytics knowledge; ability to think critically, analyze information, develop reports, and make actionable & data-driven recommendations; proven leadership experience that includes accountability, integrity, influence, and future-focus; ability to provide an appropriate level of candor, collaboration, respect, preparedness, and engagement in all efforts.

Other: This position requires travel and occasional evening/weekend work.

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Pratt Institute gives the creative leaders of tomorrow the knowledge and experience to make a better world. A top-ranked college with opportunities in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs. The Institutes impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, an additional historic building and public gallery in Manhattan, as well as an extension campus, PrattMWP College of Art and Design in Utica, New York. Since its founding in 1887, Pratt has prioritized diversity and inclusion, welcoming students from all walks of life while developing and sustaining pathways to more equitable workplaces and careers. Today, Pratt and its exceptional faculty pride themselves on being academically excellent as well as adaptable to both in-person and online learning. Pratt students are part of a collaborative, interdisciplinary, research- and inquiry-based education that prepares them for professional and personal success in creative fields and with the goal of contributing to a more just and sustainable world. With a long-held commitment to the communities of New York, Pratt offers a variety of programs for local pre-college and continuing education students in the Pratt Center for Community Development, the Center for Art, Design and Community Engagement, the Pratt Center K-12, and the School for Continuing and Professional Studies. The value of a Pratt education is evident in its graduates' diverse and thriving careers, where their designs, art, work, and environments have reimagined our world. In over 75 countries across the globe, Pratts 61,000 alumni are advancing the creative economy and making a positive impact through their remarkable work and research.

Application Instructions:
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Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.Pratt Institute recognizes and values the benefits of a diverse workforce.


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