Marketing and Communications
Posting Closing Date:
November 12, 2022
Please note that the posting will close at midnight (12:00 AM) on the posting closing date.
This means any applications must be submitted by 11:59 PM the evening before.
DISTINGUISHING FEATURES OF THE CLASS:
The Director of Marketing and Communications leads a team to develop and implement the college’s marketing and communications (marcom) strategies to strengthen enrollment, giving and other revenue streams, build brand equity, and enhance consumer/partner engagement. Working with and reporting to the Vice President for Marketing and Communications, the Director will lead or support various marcom efforts including, but not limited to, marcom plans, market research and analytics, advertising, media releases and press conferences, website/social/digital media content development, video production, photography, publications, internal communications, crisis communications, reporting and more. Strong writing, organizational, communication and analytical skills are necessary. Does related work as required.
TYPICAL WORK ACTIVITIES:
- Direct and assess the development, implementation and performance of the college’s marketing plan based on the college’s Strategic Plan
- Create and implement the college’s communication plan
- Develop press releases and media advisories, manage press conferences, and pursue other media outreach and thought leadership opportunities as needed
- Budget, develop, place and purchase advertising
- Research and recommend strategic partnerships to build brand awareness and extend consumer reach
- Produce and/or direct creative development of print and digital materials such as brochures, viewbooks, social media, video, photography, the college website, direct mail, annual reports, fundraising materials, newsletters and more
- Track and measure effectiveness of marcom efforts
- Work with departments to determine appropriate marcom strategies
- Coordinate with outside marcom vendors such as media representatives, photographers, videographers, printers and freelancers
- Support and market the Athletic Department’s various events and promotions
- Lead or support internal communication efforts such as newsletters and event promotions
- Use the department’s marcom support system, managing/prioritizing requests appropriately
- Support the VP in the role of campus Public Information Officer, including stepping into that role when needed, to provide communications support during emergencies/crises
- Coordinate/support system-wide initiatives as requested from SUNY Administration
- Supervise staff as assigned within the Marketing/Communications Department
- Represent the department in search committees and other campus initiatives, as requested
- Performs related duties as assigned.
KNOWLEDGE, SKILLS AND EXPERIENCE:
Candidates must have skills and experience developing and maintaining a strategic, integrated marketing plan. Must have strong writing skills. Experience in writing for media (AP Style) is a plus, as is experience in video production/editing. Must be accessible in urgent or emergency situations, including occasional work during non-traditional hours. Must be able to develop and maintain harmonious relationships with internal and external colleagues, including being responsive to requests and accommodating when possible. Must be able to demonstrate awareness and sensitivity toward promoting an inclusive, diverse learning environment. Must show: knowledge of marcom educational principles and practices at a college level; an understanding of the importance of creative partners and their role in the marcom process; sound professional judgment; tact; resourcefulness; courtesy. Must be physically capable of performing the essential functions of the position with reasonable accommodation.
Graduation from a regionally accredited, four (4)-year college or university with a bachelor’s degree and at least five (5) years of experience in the fields marketing, public relations, advertising, branding, and/or communications.
Official transcripts will be required for successful candidates within 30 days of hire.
Contact Human Resources at (716) 851-1840 with any questions.
Our mission to offer quality education includes exposing our students to a diverse range of cultures, experiences and expertise. At SUNY Erie Community College, we value diversity and encourage applicants from all backgrounds to apply.
Notice of Non-Discrimination
SUNY Erie Community College does not discriminate in admission, employment, or in the administration of any of its policies and programs on the basis of race, color, religion, national origin, age, sex, gender, gender expression, gender identity, pregnancy, disability, sexual orientation, familial status, military status, domestic violence victim status, predisposing genetic characteristics, veteran status, criminal conviction, or any other characteristics protected by law. This applies to all students, applicants or other members of the College community (including, but not limited to, vendors and visitors). Grievance procedures are available to interested persons by contacting the Civil Rights Compliance Officer listed below. Retaliation against a person who files a complaint, serves as a witness, or assists or participates in the investigation of a complaint in any manner is strictly prohibited.
The following individual has been designated to handle inquiries regarding the College’s non-discrimination policies:
Civil Rights Compliance Officer
Cynthia Buckley, VP of HR, Equity & Inclusion
Human Resource Department
4041 Southwestern Blvd.
Orchard Park, NY 14127
For further information on notice of non-discrimination, please contact:
New York Office
United States Department of Education
Office for Civil Rights, 32 Old Slip 26th Floor,
New York, N.Y., 10005-25010;
Tel (646) 428-3800; Email: OCR.NewYork@ed.gov.