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Job ID: 120107

Director of Enrollment Marketing
University of Idaho

Date Posted Feb. 21, 2019
Title Director of Enrollment Marketing
University University of Idaho
Moscow, ID, United States
Application Deadline Open until filled
Position Start Date Available immediately
  • Director/Manager
  • Enrollment Management/Registrar
    Public Relations/Marketing

University of Idaho

Director of Enrollment Marketing

Location: Moscow

Division/College: University Communications & Marketing

Employee Category: Exempt

Pay Range: $68,693 or higher depending on experience

Full/Part Time: Full Time

Position Summary:

The Director of Enrollment Marketing is responsible for directing and managing all aspects of enrollment marketing to prospective and currently enrolled students including strategic development and implementation of an enrollment marketing plan to help recruit and retain university students. The director will develop a strategic enrollment marketing communications plan and ensure implementation; supervise a team of enrollment marketing staff and contribute to Strategic Enrollment Management (SEM) team efforts while working collaboratively with the University Communications and Marketing (UCM) team to ensure the University of Idaho's brand standards, marketing strategy and messaging guidelines are consistently followed and maintained. The Director of Enrollment Marketing is part of the university's marketing team and has a direct reporting line to the university's Executive Director of Communications and Marketing with day-to-day responsibilities set and managed by the Assistant Vice Provost for Strategic Enrollment Management.

Minimum Qualifications:

  • Bachelors degree
  • Experience working in enrollment marketing, general marketing management, event planning and promotion, communications, or a related field
  • Experience supervising and managing staff
  • Experience developing and overseeing the successful implementation of complex and multi-channel marketing campaigns
  • Experience writing, editing and producing effective audience-specific marketing materials
  • Experience making decisions in a work environment
  • Experience working with diverse teams toward a common goal under tight deadlines
  • Excellent written communication skills

Preferred Qualifications:

  • Masters degree
  • Experience working in higher education marketing or comparable competitive marketing environment
  • Experience with marketing campaign development within a Customer Relations Management (CRM) system such as Slate or Salesforce
  • 3 or more years of experience in enrollment marketing
  • Strong verbal communication skills
  • Experience developing and managing project budgets
  • Experience managing external vendors
  • Experience overseeing marketing creative development
  • Experience marketing events and other in-person experiences
  • Demonstrated dependability and strong work ethic
  • Demonstrated leadership capability and team-oriented management style

Physical Requirements & Working Conditions:

Posting Number: SP002100P

Posting Date: 02/15/2019

Closing Date:

Open Until Filled: Yes

Special Instructions:

First consideration will be given to those who apply by March 17, 2019. This position will remain open until a suitable pool of applicants is identified.

To be considered: Complete the online application including references, provide your resume, and include a detailed letter of qualification addressing how you meet each required qualification and any applicable preferred qualifications.

Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, please visit:

EEO Statement

University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.


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