Assistant Vice President for Marketing – (180392)
Embry-Riddle Aeronautical University, the world’s leading aviation and aerospace university, seeks an innovative, results-oriented marketing professional with higher education experience and a strong creative vision. The Assistant Vice President of Marketing will play a primary role in advancing institutional brand visibility and reputation, helping to accelerate Embry-Riddle’s emergence as an aerospace business, science and engineering powerhouse.
Reporting to ERAU’s Vice President for Marketing and Communications and working with a talented group of creative professionals, event planners, writers, strategists, faculty, and other stakeholders, the AVP will oversee the development of compelling creative content and design, implementing marketing strategies that advance ERAU’s enrollment, philanthropic and general positioning goals. With a primary focus on the university’s mission to attract and serve students, the AVP will coordinate cross-departmental campaigns in place to support both university positioning, reputation and revenue-generating goals.
Working in close collaboration with colleagues in News and Media Relations and in Digital Strategy, the AVP will build and support brand communication efforts; collect and analyze data to assess the effectiveness of existing and proposed projects and campaigns and will seek opportunities to leverage assets from media and digital in support of general marketing. The AVP will monitor and track peer and aspirant institution branding and support positioning Embry-Riddle for a national, international, and increasingly diverse constituent base. The AVP manages marketing messages for key audiences, including prospective students, donors (in collaboration with an advancement communications unit), current students, industry partners, research funders and others; maintains positioning and issue brief documents to highlight key differentiators and brand attributes; manages internal and external uses of the Embry-Riddle brand identity; and oversees university staff involved in trade-show exhibits, enrollment marketing, creative services, advertising and creative writing.
The AVP will collaborate with colleagues across the marketing and communications team on two residential campuses in Daytona Beach, Florida and Prescott, Arizona serving 9000 students, as well as the university’s growing global network serving an additional 22,000 students in over 130 locations. The AVP will make use of a comprehensive suite of marketing and communication tools, including branding, advertising, licensing and digital media. The AVP will develop strategies that ensure that traditional and digital assets are coordinated in efforts to raise visibility and reputation among all stakeholders, including the university’s 125,000 alumni.
The Assistant Vice President of Marketing will place particular emphasis on increasing awareness of the Embry-Riddle brand as well as its status as a premier teaching and applied research institution. In addition to managing and coordinating the activities of a diverse creative / marketing and exhibits team, the AVP’s duties will include developing strategic marketing plans to advance both individual projects and the university’s broader institutional messages. The AVP will put in place and oversee a uniform "look and feel" for the Embry-Riddle brand based on effective, up-to-date branding & identity guidelines, to be implemented across all printed marketing collateral, digital campaigns, events and location signage, and more. It is also envisioned that this position will play a key coordinating role in an envisioned research and branding RFP linked with Embry-Riddle’s new strategic plan.
This position will report to and be a key advisor to the Vice President for Marketing and Communications and the Vice President’s leadership team, and will work in partnership with academic leadership, including the provost, chancellors, deans, department chairs and faculty.
Bachelor’s degree in marketing, design, or a related field
10-15 years of professional experience in higher education marketing
Proven track record as an effective manager of personnel, projects and budgets
Strong creative skills and an eye for quality design
Ability to develop multi-channel, multi-media marketing campaigns
Experience integrating marketing initiatives with on-line campaigns
Ability to collect, interpret and leverage marketing analytics
Solid copywriting skills
Demonstrated ability to initiate and manage teams and vendor relationships
Strong business presentation skills
Master’s degree or additional professional certifications.
Interest in aviation and aerospace sectors.
Strong portfolio of higher education design and messaging campaigns.
Knowledge, Skills, and Abilities:
Exceptionally skilled in good design principles as well as evidence-driven marketing strategies.
Broad knowledge of the wide array of marketing mechanisms, tactics, and markets.
Strong interpersonal skills to support effective teamwork with a wide range of colleagues, from staff members to faculty to earned media colleagues and executive leadership.
Effective, fair, seasoned manager who establishes high standards and clear expectations, and works to maintain superior office morale and team productivity.